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    <loc>https://www.criticalfocusinc.com/work/capital-group-content</loc>
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      <image:title>Work - Capital Group Content Workflow - Capital Group’s creative team publishes online educational and marketing content for a variety of audiences. The team is structured into creative “pods,” each one functioning as a self-sufficient unit staffed with members responsible for the entire content creation process. Each pod is comprised of financial writers, copy editors, digital designers, project managers, and marketing managers.</image:title>
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      <image:title>Work - Capital Group Content Workflow - I proposed and implemented a customized Agile Kanban methodology for the pods. Kanban visualizes work more effectively as it shuffles between disciplines. Moreover, Kanban does not prescribe a sprint duration within which the work must be completed. A weekly meeting enabled team members to move tickets around and get visibility into progress. The adoption of Kanban was well-received, yielding some major improvements such as faster work turnaround, improved team communication, better project visibility to senior leadership, more accurate load balancing within the pods and tangible metrics for staffing needs.</image:title>
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      <image:title>Work - Capital Group Content Workflow - The pods were originally using Agile/Scrum to manage their work in sprints, however it simply didn’t suit their needs. Unlike a software development team which can calculate story points, velocity and typically complete a ticket in a single sprint of 2-4 weeks, pods were spending many months on a single ticket, bouncing it between writers, editors and designers at the end of each sprint, all without visibility or process accuracy in JIRA. A great many pods abandoned the Agile/Scrum method altogether out of frustration.</image:title>
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      <image:title>Work - Sony Crackle: International Markets</image:title>
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      <image:title>Work - Sony Crackle: International Markets</image:title>
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      <image:title>Work - Sony Crackle: International Markets</image:title>
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      <image:title>Work - Sony Crackle: International Markets</image:title>
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      <image:title>Work - Safari Mickey at Disney's Animal Kingdom</image:title>
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      <image:title>Work - Safari Mickey at Disney's Animal Kingdom</image:title>
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